Today, I wanted to talk about sales—how I serve you, and how that service also serves me at the same time.
Picture a salesperson. Sometimes, I hear from people about what that picture looks like to them. In the last month, I’ve had two people share their assumptions of what it means to make a living from sales. Their emphasis was on the “sales” portion of that paradigm. Let me tell you: at Sandy and Company, we’re on the opposite side.
At Keller Williams Realty, just like in many other businesses, we have mottos. One of these is “Customers always comes first.” If I can’t get a customer what they’re looking for, I will tell them. Likewise, when I believe I can help, I jump right in and make it happen.
Going back to the two who shared with me. One of them said he knew I was tempted to withhold information about what might be wrong with the house in the name of getting the sale done. I told him that wasn’t true at all. Don’t get me wrong, I have temptations, but that’s never one of them.
In the other conversation, she assumed my goal is to push my clients to the very top of their purchase point. In theory, that would serve me best. Once again, I had to correct her. That’s never my goal. as long as we can meet their home needs for less. On the contrary, I love it when my clients purchase well below their price points.
“My job is to serve you—not the almighty dollar.”
Why? Because my goal is to make sure that I serve your whole life situation. This means what’s most important is meeting your needs in the long run. If a client of mine purchases for less than they can afford, that means they could save extra money for other needs in their life. And when I serve you well, you are going to be so excited that someone is taking great care of you and giving you all of their expertise and knowledge. You’re going to tell others about me, and that meets my needs in the long run.
When I’m in sales, there is a transaction happening, but what I’m thinking about is how I can serve you today. If that means we make a transaction together, great! If not, I’m satisfied as long as I know that I helped you. My clients know that about me, which make them comfortable to introduce me to their friends, family and colleagues.
Just yesterday, some clients and I let go of a project we had been working on for six months. It was an arduous process, and we weren’t sure it was going to work, but we gave it a shot anyway. When the numbers didn’t add up in the end and my clients asked to kill the deal, I understood completely. My job is to serve you—not the almighty dollar.
If you’re looking to buy or sell real estate, please give me a call or shoot me an email. If I’m not the right person for the job, I promise you I’ll find someone who is. I look forward to helping you!